Saturday 11 December 2010

Evaluation - In what ways does your media product use develop or challenge conventions of real media products?

Trailer - When creating our film trailer there were a number of conventions from existing Thriller/Action trailers that we have included and represented in our own product. The majority of shots were short and fast paced which gets the audience on the edge of their seat as they concentate on the short clips of action scenes. I wanted my own trailer to represent true action film trailers by following the conventions of what is shown at a particular point in it, for example in most action trailers the main character is introduced almost immediately, however it does not show everything and everyone in the trailer as we want to leave the audience in suspense. One convention of action movie trailers that we did not follow however was the use of dialogue and a voiceover to aid the explantion of the film's story. We believed that it would be better if we did not make use of this as it would make the trailer look gimmcky, and therefore preferred to use captions and let the text help the audience understand the plot of the film, and allow the background music to get the audience exited.
Freytag's triangle displays the structure of a dramatic work such as films. The diagram shows that the film starts off at a slow pace in the exposition part of the triangle, in the rising action the pace quickens and draws the audience in, straight after this is the climax, then the pace of the film slows again before the conclusion. In our trailer we followed Freytag's triangle to a certain extent, however we decided to challenge this convention by not having a falling action after the climax as we did not want to slow the pace of the trailer down as we felt this may bore the audience and they would lose interest in watching the film.
We used captions in our trailer as this is a typical convention for many movie trailers. Earlier in this project we anaylsed the movie trailer for the film Pans Labrynth, and in this trailer, the use of captions were a key element in explaining the general plot of this film. The trailer for Pans Labyrinth also did not make use of any dialogue or commentary, however the use of caption was still very effective and therefore showing that dialogue is not always nessesary, therefore we decided to include this in our own product. Each of our captions consist of the same design and same font style and colour which is a recurring theme in the majority of film trailers. After studying many film trailer we noticed most of them end with a caption displaying the film name or another caption telling the audience of the release date of the film. We chose that we should also end our trailer with this convention as doing this will ensure the film name will stick in the audiences mind as it will be shown if not at the very end of the trailer, near the end.

Film Poster - Our movie poster followes the typical conventions of real media products. We made sure that we included all components that make up a movie poster such as the film title being the biggest piece of text on the page, the actors name/names displayed clearly at the very top of the page, text that included the names of people involved in the creation of the film e.g. director, producer, film editor etc, the release date of the film clearly displayed. The main image used for the poster is of the main character from the film, this is seen in the majority of film magazines as this entices the audience to see the film if they see a popular actor playing a main part in a film. The main image consists of a medium close up of the main character looking straight at the camera so that it draws the audience's attention to the poster, the majority of real advertising material uses this and we did not want to challenge this convention. As our movie trailer has been edited to create a black and white effect, I decided that the image used on the advertising poster should also be in black and white so that the audience will clearly be able to associate the poster with the film trailer.
We ensured that the font style and colour used on our trailer was the same as what was used for our magazine front page and the font style used on our captions within our trailer itself.

Film magazine
We used typical conventions of a film magazine front cover on our own product. We had a skyline at the very top of the page inside a grey border. The masthead was placed centrally at the top of the page just under the skyline, this is generally the largest piece of text on the page as this is meant to stand out to the audience, therefore we felt is nessecary to follow this convention. we also noticed while analysing magazine front covers that the magazine name normally stetches across the width of the page, this convention was also taken into account and used in our product. Sub-stories/coverlines were situated down the left hand side of the page and are of significantly smaller font which displays their lesser importance compared to the main story which the magazine is covering. The use of a PUG, barcode, date and price were also other conventional features which we felt had to be included on our front cover and as seen on many magazine front covers are all position and designed to be more discrete to ensure that the audience is not automatically drawn to these features.






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